Huge amount of money is spent on brand communication to influence our likes and dislikes. Targeting children to influence buying decisions is pretty commonplace. Knowingly, or unknowingly, we create a today that consumes more, and is less thoughtful, than yesterday!
Category: Design, Communication
These short films were made in 1995 as part of my college project. It was a wonderful opportunity to marry my two interests – poetry and film making. So many years have passed by and the idea still excites me.
People my age grew up in a world of limited choices. Career wise, the primary push was for an engineering or medical degree, and of course the armed forces. How I ended up as a designer is a story of strange coincidences.
For some time now, almost every other IT company is buzzing the term – Agile! Buzzing – because I do not think that the Indian IT industry is ready to adopt Agile methodologies. My fear is that it may never gear up for this change.
Aarogya Setu was claimed to be our weapon against Covid19 but it failed to bridge the gap. We built many more bridges, including Co-Win, but still could not avoid the traffic jams. Thus creating an endless saga of what not to do.
The world is choking with multiplicity of models and principles. Yet I propose one more – A humane design approach called ‘The golden mean principle of design’. I would resist calling it unique because this is how design was always meant to be.
I have no connection with the Light Combat Aircraft (LCA) but I know someone who could have been a part of the LCA design team. His refusal to be considered for the LCA cockpit design taught me one of the most important life lessons.
Hill Jatara is an ancient folk theatre festival of Uttarakhand. Actors wear vividly coloured masks of different forms & shapes to perform and celebrate. This is an attempt to represent these fascinating masks graphically.
An evergreen shrub, Ghingaru is commonly found in the hills of Uttarakhand. Its wood has been used as walking sticks since ages. The experiments with this strong but highly fibrous wood threw up interesting results.
As I bid my final goodbye, I fondly remember an association of over one and a half decade with a venture which, in terms of scale and involvement, was one of the most challenging, exciting and fulfilling project for me.