Tagged: design

The golden mean principle of design

The world is choking with multiplicity of models and principles. Yet I propose one more – A humane design approach called ‘The golden mean principle of design’. I would resist calling it unique because this is how design was always meant to be.

The speculative design trap

Creative professionals often come across situations where they are asked to create ‘something’ for ‘free’ so that the project can been awarded to them. Such speculative design exercise is a trap not just for the service providers but also the customers.