:: why me?
talking about yourself is always a bit embarrassing, especially if you prize modesty. but, i guess there is no other way out here.

i would classify myself as a designer with a 'classical' bent of mind. i believe in using technology to solve design problems rather than letting technology drive the design process. so, no using special effects just because photoshop provides them. i am also a strong believer of the theory (fact:-]) that 'form follows function'. and now i take this opportunity to present the reasons that would lay the question 'why me?' to rest, forever;-)

real world experience
i have worked in various capacities in different organization. i have also run my own software design company for three years. all this has provided me hands on experience in the areas of project management and client liaison. in my last job, i was working as a creative director with a dotcom and heading design as well as technology teams. 

to put it simply, i know what an roi is and how critical are the deadlines!

good understanding of business processes
i handled complete projects for various clients. this has helped me understand and internalize various business processes. so when you talk about supply chain management, its not greek but music to my ears.

good understanding of technology
this is specially true for software based projects. i do not code but understand technology to provide a logical design solution. my engineering background, somehow, helps me tackle technology better.

a team player
having led various projects and headed departments, i appreciate and value the concept of teamwork. the team may be just you and me. or we may be eleven! as a freelancer, i had even led my clients design teams towards successful project execution.

understanding of various media tools
having worked on diverse projects has helped me develop a good understanding of various media tools. so if we are talking convergence, i may be the most excited on in the room. brochures, web applications, posters, desktop applications, logos, greeting cards...having touched them all, my idea of communication is not tool driven but starts from the point of selecting the right tool for communication.

so when i come to you, i would say "i am a design person" and not that i am a pagemaker expert or a dreamweaver pro.

i guess i have successfully portrayed my strengths without being boisterous. what do you say?

[about me]
:: work areas
:: educational qualification
:: work experience
:: project implementation methodology
:: costing variables
:: why me?
:: about being 'independent'
:: how to locate me